So, “lawn mowing service near me” may appear, since it includes “lawn mowing service.”Įxact match is what it sounds like. With phrase match, Google may show your ad whenever someone searches for something that eithers matches the specific words or meaning in your keyword phrase, in the exact order you used. Using the “lawn mowing service” keyword above as an example, broad match keywords might include “service lawn mower.” This keyword could be great for a lawn mower repair company, but it would serve a completely different audience than a lawn mowing service. With broad match, your ads reach the widest audience, but you also run the risk of them showing up for irrelevant searches and wasting your budget. Google can also display your ads for keywords that match the meaning or context of the keyword you entered. With broad match, Google may show your ad whenever someone uses any word in your keyword phrase, in any order. Here’s a visual:īroad match is the default match type. There are three keyword match types you can choose from in Google.
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